Interactive Marketing

Effective interactive marketing increases conversion rates, builds customer loyalty and creates customer intimacy through innovative interaction, creating a persuasive customer experience.

Essential to building customer interest and keeping it is capturing customer data so that you can understand their priorities to create an engaging encounter with your organisation and brand. Targeted content builds a brand experience through all of your communication channels.

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Interactive Marketing solution brief

Turn on your speakers for voice over sound.

Understanding your audience

SDL Tridion’s powerful behaviour mapping and profiling tools enable you to:

Build insight into each of your visitors
Use visitor data to create an optimal visitor conversation
Provide relevant content based on profiles
Maximise cross-sell, up sell and merchandising opportunities

Creating interaction

Build customer interaction using the latest online innovations, manage these interactive applications and re-use them throughout your web estate. SDL Tridion enables you to create a multi-faceted online experience through multimedia content and rich internet applications.

Exploring multiple channels

Reinforcing your message and brand across channels creates better awareness and improves conversion rates. SDL Tridion automatically reformats content to meet the specific requirements of carefully chosen delivery channels. Create once; deliver multiple times in multiple channels.

Managing marketing assets

A wide variety of marketing assets requires controlled access, formatting and delivery. SDL Tridion is a central management platform where you can create any type of content easily and manage all of your marketing assets, processes, content versions and target groups. SDL's solid content management capabilities allow you to easily re-use and repurpose your marketing assets for the greatest possible return on investment.

For more information on this solution, contact us.