Manufacturing: making the Web work for you
Doing business has become a global challenge. SDL Tridion supports dozens of world leading industrial firms in their online market presence, including Daikin, Lexus, Puratos, Ricoh, Scania, Suzuki and Yamaha.
Support multiple brands
Today’s manufacturers are often characterised by delivering a wide range of branded products and services to a global audience. For this you need to ensure communication and brand consistency and yet deliver up-to-date content. SDL Tridion gives you control over your multiple brands, but still allows for local flexibility to adapt content to diverse target audiences across a large number of products or services.
Channels and consumers
As a Manufacturer you mostly have to deal with both distributors and consumers. Distributors sell and support your products across a range of regions and geographies. The consumer or the end user of your products often was out of sight. With the Internet that has changed dramatically. Now you can communicate directly with consumers and in return, consumers want to be in direct contact with you. This complex mix of information sharing and cross channel communication requires a solid content management infrastructure.
A global business
The major challenge is having the control and flexibility to support both the needs of your central and local offices. A too centralised approach, where all the content is created and translated from one central office does not work. There is often a deficiency in either the local knowledge or translation skills required to capture the needs of each local market. Equally, a too decentralised approach is in danger of losing strong brand control, and of becoming too costly to maintain.
Targeted audiences
In the 1990s mass customisation became the next paradigm for Manufacturers. Knowing the exact needs of your individual customers and delivering the promise! It is fair to state that the reality of mass customisation is Target Audience Marketing. Individuals tend to want the same as the group they belong to. For Online Communication this means that publishing separate Web sites for targeted audiences should be fast and easy with maximum reuse of content and design elements. SDL Tridion BluePrinting™ delivers to this promise.
Benefits
Launching a new product
Every manufacturer knows the challenge of launching a new product.
Timely global communication to both consumers and distributors that maximizes launch momentum is a true challenge. SDL Tridion offers a scalable solution for international product launches and allows organizations to respond quickly to new opportunities in local markets.
Using SDL Tridion Web Content Management, R5, organizations can roll out new Web sites, online campaigns and microsites in hours instead of days or weeks. In addition to the cost savings, time-to-market provides crucial benefits when capturing new markets for new products.
Brand consistency
Some of our customers manage more than a dozen brands in a global online environment. SDL Tridion makes this cost-effective, reliable and efficient. Our BluePrinting technology is key to make this work for you. Download the white paper.
Increased sales
Cost control is important and increased sales even more so. Consumers now use the Internet to learn all about a product long before they make a purchase. Many manufacturers need to adapt generic product information so that it is suitable for local markets both in terms of translation and in term of local content and promotions.
SDL Tridion R5 allows you to communicate about specific products and service offerings and provide localized, relevant information easily and efficiently.
Low TCO
Saving money is, and will always be, a key strategy for IT departments. The total cost of ownership (TCO) is a key performance indicator for almost all (manufacturing) enterprises.
Some SDL Tridion customers manage and deploy from 300 to 400 Internet and intranet sites, and take full advantage of R5 reliability, scalability and ease-of-use for their online channel. Providing efficient reuse of content, translation process management capabilities, and brand management assurance, SDL Tridion is a cost effective solution for large constellations of Web sites.