Manufacturing: making the Web work for you
Doing business is a global challenge. SDL Tridion supports dozens of world leading industrial firms in their online market presence.
Description
Support multiple brands
Today’s manufacturers often need to deliver a wide range of branded products and services to a global audience. They must ensure both message and brand consistently and efficiency.
SDL Tridion gives organizations control over multiple brands, but also allows for local flexibility. This flexibility is vital when adapting content for specific target audiences while at the same time ensuring full brand management.
Channels and consumers
Manufacturers need to management communication for the distributors and consumers. Distributors sell and support products across a range of regions. The Internet provides manufacturers with the opportunity to communicate directly with customers and to create a two-way communication and marketing channel. A solid content management infrastructure facilitates and enables this communication.
A global business
Many manufacturers need to manage both corporate and local communication. Overly centralized approaches may not be sensitive to the local culture, legislation and values of local markets. Decentralized approaches may lack the required brand control and are often costly to maintain. SDL Tridion Web Content Management addresses these concerns, and allows organizations to flexibly balance the requirements of both central and local markets.
Targeted audiences
In the 1990s, mass customization became the leading paradigm for manufacturers.
This involves knowing what customers need and delivering the promise. Part of the reality of mass customization is Target Audience Marketing, by which marketing communication is designed for specific customer segments, allowing organizations to personalize their offering.
For online communication, this means publishing separate Web sites for targeted audiences. This process should be fast and easy with maximum reuse of content and design elements. SDL Tridion BluePrinting™ technology delivers to this promise by allowing for easy customization for multiple target audiences.
Benefits
Launching a new product
Every manufacturer knows the challenge of launching a new product.
Timely global communication to both consumers and distributors that maximizes launch momentum is a true challenge. SDL Tridion offers a scalable solution for international product launches and allows organizations to respond quickly to new opportunities in local markets.
Using SDL Tridion Web Content Management, R5, organizations can roll out new Web sites, online campaigns and microsites in hours instead of days or weeks. In addition to the cost savings, time-to-market provides crucial benefits when capturing new markets for new products.
Brand consistency
Some of our customers manage more than a dozen brands in a global online environment. SDL Tridion makes this cost-effective, reliable and efficient. Our BluePrinting technology is key to make this work for you. Download the white paper.
Increased sales
Cost control is important and increased sales even more so. Consumers now use the Internet to learn all about a product long before they make a purchase. Many manufacturers need to adapt generic product information so that it is suitable for local markets both in terms of translation and in term of local content and promotions.
SDL Tridion R5 allows you to communicate about specific products and service offerings and provide localized, relevant information easily and efficiently.
Low TCO
Saving money is, and will always be, a key strategy for IT departments. The total cost of ownership (TCO) is a key performance indicator for almost all (manufacturing) enterprises.
Some SDL Tridion customers manage and deploy from 300 to 400 Internet and intranet sites, and take full advantage of R5 reliability, scalability and ease-of-use for their online channel. Providing efficient reuse of content, translation process management capabilities, and brand management assurance, SDL Tridion is a cost effective solution for large constellations of Web sites.