Visitor Intelligence
To support email campaigning being a strategic, enterprise-wide activity, a number of improvements on Outbound E-mail have been implemented in SDL Tridion 2009.
Audience Manager
Whether visitors register on your website to download information or they have read your emails, you want to store their contact information and behaviour in one place. SDL Tridion 2009 can be used to deliver personalized communication by email and on the website.
To manage visitor profiles across different countries and in disparate departments, you can assign contact owners to determine who can view individual contacts in Audience Manager. This ensures that an individual’s personal information is only accessible to the right internal users. Audience Manager is scalable for enterprise use to manage millions of contacts.
Integration with CRM systems ensures that a single view of contacts and customers is maintained across different systems and touch points.
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