SDL Tridion products

SDL Tridion products provide organisations with the Web content management capabilities required to respond to changing business requirements for online communication, including targeted marketing, globalised Web sites and brand management.

R5

R5 allows organisations to use their Web sites as an integral part of their communication, marketing, sales, and customer support strategies. R5 provides a central content management system that adapts to the structure and roles of your organisation.

Audience targeting & personalisation

Organisations increasingly need to target and personalise online content. SDL Tridion’s audience targeting and personalisation allows you to identify visitors. As a result communication and marketing professionals can create targeted communication based on audience characteristics and behaviour.

Multi-channel delivery

Multi-channel products are for marketing and corporate communication departments that want to synchronise and manage Web sites, e-mail campaigns, and print collateral. You can create consistent yet targeted communication across these channels. You can manage content centrally and reuse the content across an entire campaign, ensuring consistent branding and messages, targeted communication, and shorter time-to-market.

Customer interaction

Web site visitors expect increasing levels of interaction and more direct access to information, products and self-service options. Your organisation can provide a compelling customer experience by giving visitors easy access to the information and services they are looking for. This kind of online service helps to build your organisations reputation and brand as you provide customers with compelling, reliable and interactive online services.