Audience Manager

Audience Manager enables marketing departments to gather important information about audiences including their interests and characteristics. This type of information is vital to reach audiences with relevant and engaging content. Audience Manager gives you the ability to transform anonymous contacts into identified contacts.

Description

Audience profiles

Communication, sales, and marketing departments need information about their online audiences. Audience Manager allows you to gather this profile information and create targeted communication for visitors.

Existing audience information

In addition to information that you gather from your Web sites, you also use audience information from your CRM directly in Audience Manager. This provides a vital central information source of information about your target audiences.

Benefits

Managed subscriptions

To comply with existing regulations regarding e-mail marketing, Audience Manager can track e-mail recipient preferences. You can ensure that you segment and send communication to those who will be most receptive.

Flexible categorisation

In addition to basic contact information, such as e-mail addresses, surnames and phone numbers, Audience Manager allows you store any kind of custom detail for online audiences allowing for tailored messages and delivery according to audience preferences.

Target audience marketing

The audience profiles and information stored in Audience Manager allow you to provide personalised, customised content to audiences based on their interests and characteristics. This type of target audience marketing allows you to connect with online audiences more directly.