WSPA Goes Global With Online Animal Welfare

The World Society for the Protection of Animals (WSPA) has launched a new Web site in the UK, with Web sites in six other languages due to be launched by September. The new site has been developed using SDL Tridion software.

World Society for the Protection of Animals Launches New Web site and Extranet

WSPA is also using SDL Tridion to develop an extranet called Animal Welfare Online that is aimed at Animal Welfare organisations across the world who are members of WSPA. The site aims to improve information sharing across the world. It will provide local markets with a source of best practice information on animal welfare.

“Online income is increasing year on year and it is important that we have the tools and strategy in place to engage our supporters online,” commented Mike Walton, Head of Digital at WSPA. “It’s important for us to embrace technology and Web Content Management (WCM) as our Web sites are one of our most important marketing tools. We need to reach a global audience in multiple languages so it’s vital to use the best WCM technology available for managing global content to keep up the flow of long term donations.”

“Since we’ve been using the new software the team is saving a lot of time – sites can be deployed in hours rather than weeks. There are new WSPA sites planned in 12 different markets in six languages in the next few months. SDL Tridion’s software enables us to coordinate Web site content across the world,” commented Walton. 

The Member Society extranet (Animal Welfare Online) will include a wide range of resources - from information on how to fundraise to detailed reports on animal welfare issues. “Our global extranet will help improve information sharing between animal welfare organisations across the globe.  Nearly 1000 organisations in 153 countries will have access to the site,” concluded Walton. 

The charity needed a unified approach to updating content across its global network: a central repository for text and images and a common tool set were requirements for the new sites. Consistency of language and content was also important when developing the multi-national Web sites for a worldwide organisation.

“A single bed of code was needed for the WPSA. With so many sites planned the charity needed a way to transfer information quickly,” commented Terry Hall at SDL Tridion. “Previously teams were working on different systems around the world. Now there is a single strategic hub of information, accessible from anywhere in the world.”