Web Content Management. Publish and be Damned? WCM is the Face of Business.

SDL Tridion is sponsoring and will be exhibiting at this Butler Group event in September.

With the large number of organisations now using a Web presence for both self-promotion and as an interactive communications environment for customers, partners and even employees, there is a requirement for the content on a Web site or Portal to be dynamic, providing rapidly changing information, often with a short shelf life.

This is necessary to ensure both the relevance and appropriateness of the information, but as importantly to maintain the attention and loyalty of the reader. What many organisations forget when deploying Web sites is that Internet users are more akin to people passing a newspaper stand, rather than those entering a library.

Web Content Management (WCM) solutions must therefore enable operational and business users to create, reuse, repurpose, edit, and publish Web content without significant IT involvement, whilst still enforcing corporate policies on both security and branding.

A key element of WCM is the ability to reuse information from a variety of other applications, which are brought together under the management of workflow within the WCM solution. Where there may be multiple brands or divisions in an organisation, it is also important to have the ability to manage multiple Web sites, potentially in different languages, from a single point, pushing out content to all sites using the same look and feel, while at the same time allowing local region-specific content to be published on individual sites by local users. For those in government services there are defined standards for interoperability and obviously accessibility requirements.

Whilst the Web is now a well-established trading channel per se, the opportunity to move complete front-office processes online is a powerful proposition, and one that has the potential for both substantial cost savings and incremental value.

Technology and business decision makers have three options when it comes to deploying WCM: (a) implement a specialist WCM package, with its own presentational interface; (b) use a WCM package in combination with an Enterprise Portal; (c) use the WCM functionality within an Enterprise Content Management (ECM) suite as part of a holistic information management strategy.

Each option has benefits and costs, and therefore successful implementation of WCM will require an approach that best fits the business needs and existing and planned technology architecture of the respective organisation.

This Butler Group Strategy Briefing will explore the key elements of WCM, examining not only the technical issues, but the business and cultural issues, and the pros and cons of each of the key options.

Agenda

For details of the conference agenda, please visit the Butler Group Web site.

Location & Transport Details

Location

CBI Conference Centre
Centre Point Tower
New Oxford Street
London
WC1A 1DU

Tel +44 (0) 207 395 8014

Train / Underground

The CBI Conference Centre is next door to Tottenham Court Road station (take exit 4), and within walking distance of Oxford Circus and Leicester Square Underground stations. Nearest mainline stations are Euston & Charing Cross.