Trends

This section of our Web site addresses the latest trends in online marketing techniques and illustrates how SDL Tridion can help marketers become more effective in delivering successful online experiences.

Interactive Marketing

The Internet has facilitated an evolution in the way in which organisations market their products and services. Marketers have been liberated from the constraints of traditional marketing practices and are now free to engage in conversations with consumers in a personal, one-to-one relationship.

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Web Content Development and Management

The IT and Marketing Communications Tug of War

The 2008 SDL Tridion Web Content Development and Management Survey set out to explore the relationship between sales/marketing and IT with direct relation to Web site activity.  How harmonised is the activity?   Who should take the lead role?  Who should own content development?  As more and more people use the Web for the initial engagement with a company – the growth of Google is clear evidence - getting the right content on the website on time is crucial to ongoing business success and brand image.   The results from the survey are a fascinating insight into the workings of corporate business in the UK and the US and in some cases are quite surprising. 

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