Opinions

Click on the appropriate link to read about the latest issues in the UK Web Content Management market.

Accessibility and the Role of Content Management
Erik Aeyelts Averink discusses the importance of web accessibility and the wider issues that need to be considered.

Connecting Citizens Online
Erik Aeyelts Averink describes the areas councils should focus on to create a strong, citizen-friendly Web site.

Consumer Packaged Goods
Erik Aeyelts Averink focuses on the importance of brand consistency within a decentralised, global organisation.

Content Migration
Erik Aeyelts Averink looks into the rapidly increasing demand for WCM replacement and provides advice on how to smoothly transition from the old to the new when it comes to updating company Web sites.

Leisure & Travel: Minimum Fuss, Maximum Impact
Erik Aeyelts Averink looks at how travel and tourism companies can make the most of their Web sites.

Marketing Communications
Erik Aeyelts Averink looks at the need for companies to use the Internet in their growing struggle for new and effective marketing communications.

Not-For-Profits Lose Out Online
Many not-for-profit organisations are missing out on vital marketing and fund-raising opportunities by failing to utilise their Web sites effectively. Erik Aeyelts Averink discusses what can be done to attract would-be and existing donors to an organisation’s online offering.

Web Globalisation: World Wide Web, Local Perspective
Erik Aeyelts Averink explores how companies can use their Web sites to help maintain a consistent global brand, whilst simultaneously appealing to local audiences. 

Web Marketing: the Best of Both Worlds
Erik Aeyelts Averink shows how global Web sites can be centrally controlled and suported by the knowledge and experience of local teams.